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http://www.bbc.co.uk/news/business-35702420

 

McLaren Automotive, part of the F1 group, has unveiled a £1bn expansion plan to produce up to 15 new models and recruit 500 staff.

 

The six-year strategy aims to produce 15 new cars or derivatives of existing models and lift annual sales to as much as 5,000 cars, from 1,600.

 

At least half of the cars will have hybrid engine technology.

 

McLaren Automotive, which draws on technology used by the F1 racing team, was launched just six years ago.

 

Mike Flewitt, McLaren Automotive's chief executive, told the BBC: "This business plan confirms that McLaren Automotive will remain proudly and fiercely independent by continuing to build the world's finest two-seater sports and supercars."

 

But he added that plan, called Track 22, was also about broadening the Uk supercar maker's customer base with a new range of cars more attractive to the rich - rather than just the super-rich.

 

The company is responsible for supercars including the £1m petrol-electric hybrid McLaren P1, but has already started introducing cheaper models.

 

This includes the launch at the Geneva Motor Show of the £150,000-plus 570GT, which is pitched at some rival cars produced by Ferrari and Porsche.

 

Rather than being a racing machine, Mr Flewitt says the 570GT is designed to give a more relaxed drive, and has been designed with a more comfortable suspension. It also has more luggage capacity.

 

"We see this [car] as being very easy to drive on a day-to-day basis," Mr Flewitt said.

More jobs

 

About a quarter of the new £1bn investment will go directly into research and development, Mr Flewitt said. This will include work on an all-electric prototype. Electric sportscar technology is advancing fast, led by the likes of Tesla.

 

He also hopes that the new range of cars will bring down the age profile of a typical McLaren buyer, which is 40-plus in Europe. However, the typical Chinese buyer is in his or her 20s.

 

The Track 22 plan will involve McLaren Automotive adding about 500 staff to its existing 1,500. A second production shift has already started at the company's factory at Woking, Surrey, and a recruitment drive has begun.

 

Many of the jobs will be skilled engineering roles. Mr Flewitt said the market for good engineers is "undoubtedly getting more competitive." But he added: "Luckily, McLaren is an attractive brand to come and work for."

 

More than 90% of McLaren's output is for export, and the company has seen sales fall in China as the economy slows.

 

Is he worried about the health of the global economy? "You worry about it all the time. The strategy we took was to make sure we had broad distribution.

 

"We sell cars into 30 markets, with 82 dealerships. As one market comes down - China has dropped this year and last year - other markets strengthen," he said.

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Sounds like what Lotus said a few years back and we know what happened to that.

 

Admittedly, McLaren is likely in much better position that Lotus but that just seems too lofty of a goal. Even if it comes to fruition, the resale value of their cars will tank (i.e. tank further still) so regardless of outcome it would be bad news for both the brand and the car owners. Not a wise move IMO.

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Geez, they are going to have more models than Toyota pretty soon. And some of the old models might depreciate to the price of a new Toyota. Who is making the decisions and Mclaren?

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If they come out with a line of cars, sedan, suv etc, and price them more resonably from the get go it might not be the worst thing ever. Porsche turned into a seriously profitable company when they offered the cayanne and panamera. They just can't come out with the same car over and over again and expect to make it successful.

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