Automobili Lamborghini Expands Accessories with Principle Brand

Automobili Lamborhgini continues its brand expansion in an agreement Principle to create leather goods and travel collections. Compared to the stuff we've seen in years past, this stuff looks palatable and nice. The backpacks especially look like something I'd be happy to get.

Press release at the end of the photos.

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Sant’Agata Bolognese, 7 February 2020  – Automobili Lamborghini and Principe, an Italian company specializing in leather goods, have signed a license agreement for the development, production and distribution of a leather goods and travel collection under the Automobili Lamborghini brand. The collection consists of backpacks, trolleys, satchels, cross body bags, bags, belts and small leather goods and will be on sale from spring/summer 2020.

The line will be distributed internationally, in markets including Russia and the territories of the former Soviet Union, Hong Kong, Taiwan, Singapore, the United Arab Emirates and Saudi Arabia, via 300 retail clients and 450 points of sale. China, Japan and America outlets will follow. The sales channels include specialist outlets, department stores, duty free shops and the most important airlines. Openings are also planned, including ‘shop in shop’ and ‘boutique corner’ such as the one in the Attica department store in Athens.

“For us, offering excellence in terms of design, technology and quality is an essential value. When we extend the brand into different areas, we only choose partners who are as committed as Lamborghini to the same expression of excellence in their sector. In this product line we find the distinctive design features of Lamborghini super sports cars, a quality of the materials and an exceptional attention to detail in the realization of the products," explained Katia Bassi, Chief Marketing & Communication Officer for Automobili Lamborghini.

“The partnership with Automobili Lamborghini fulfills Principe's strategy of offering its international customers excellent products with differing styles. The values of the Lamborghini brand combined with our experience and professionalism provide the solid basis from which to distribute this line, which will satisfy even the most demanding consumers,” said Alessandro Maroni, Principe's Business Development Manager.

The spring/summer 2020 collection is available in markets as detailed, and on the official Automobili Lamborghini store www.lamborghinistore.com

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