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Passing the 10,000 Urus' Mark!


Destructo
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I wouldn't have believed me, but at the same point I'm not surprised. Lamborghini has churned out more than 10,000 Urus' since its production began. Holy smokes!

Good for them, hopefully the money goes back into the company and not just the VW coffers for diesel gate. Check out the photos and press release below.

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Sant’Agata Bolognese, July 21, 2020 – Two years on from its market introduction, the Urus, the Lamborghini Super SUV, has reached the important milestone of the 10,000th car. The model with chassis number 10,000, destined for Russia, comes in the new Nero Noctis Matt (black) color, combined with the carbon fiber package and two-tone Ad Personam interiors in black and orange, complemented by carbon fiber components.

In order to enable clients to further express their personalities, in June 2020, a new color collection was presented for the Super SUV, the Urus Pearl Capsule, which, with a two-tone exterior look, offers ultra-bright pearlescent shades with four-layer paint, in line with Lamborghini color tradition – Giallo Inti (yellow), Arancio Borealis (orange), and Verde Mantis (green), combined with glossy black roof, rear diffuser, spoiler lip and other details. The Urus Pearl Capsule comes as an optional extra for Model Year 2021 and is offered together with a wide range of new colors and features.

Since it was first presented in December 2017, the Urus has contributed significantly to the increase in Automobili Lamborghini sales: in 2019, the first full year that the Urus was present on the market, 4,962 units were delivered to customers.     

In 2017, in preparation for the launch of the design of its third model, the Automobili Lamborghini headquarters site expanded from 80,000 to 160,000 m2. Manifattura Lamborghini, the assembly line dedicated entirely to the Super SUV, is based on the so-called Factory 4.0 model, which integrates new production technologies to support workers throughout the assembly operations. Manifattura Lamborghini establishes a new production model benchmark characterized by modularity, flexibility, and maximum personalization. 

In 2019, a paintshop dedicated entirely to the Urus was opened. Like the production line, the new paintshop is characterized by the use and further evolution of the Factory 4.0 model, which integrates new technologies including AI.

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Well considering how much are off the shelf Audi/Vag/Porka parts that are in it, I can understand the ease of that much volume. I see so many design notes from the siblings it makes me want to stick with the X6M

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Awesome. I'm adding one to the stable in the near future. Such a a phenomenal SUV.

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