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The Palm Springs, Palm Desert, Indio and, greater Coachella Valley area has itself a new authorized Lamborghini dealership. Say hello to Rancho Mirage, the seventh SoCal location and 38th Lamborghini dealership in the United States. Celebrated this week, the new store-front is a new look for the company. Myself, I dig the look. It feels like exactly what I'd expect a high-end business in the area to look and feel like. I love the clean look and feel, very modern Palm Springs to me. They even have a dedicated Ad Personom studio. It seems that the Urus is giving the company a great victory lap, especially with promoting the new dealership. If you've been following social media they were doing a Dynamic Launch with multiple publications in the area during the grand opening. It will be cool to see if they included the festivites in any videos that pop up here shortly.