Hi Everyone,
I have been a lurker on LamboPower for some time now, just educating myself on the Lamborghini brand and also its consumers (all of you). This is my first post that actually contributes to the community here so bare with me.
I am a marketing, information systems, and entrepreneurship undergrad. at the University of Cincinnati finishing my 4th out of a 5 year co-op program. I am working towards a co-op/internship at Lamborghini and would like to stay on board with a career in the industry.
Currently, I am enrolled in a New Product Development course which gives each student the entire semester to create a new product and/or service in any industry of their choosing to solve any problem, execute any objective, build any brand, etc.
I want to solely focus this entire project on bettering Lamborghini's vehicles in any way, big or small.
At this point, I am just starting to formulate ideas, and I want to go directly to the consumers of the Lamborghini brand that have the most exposure to each vehicles' ins-and-outs, problems, qualities that can be further developed, etc.
I'd like to hear what any of you have to say about your experience with your vehicle, what could be better, what you wish your car had, what could change about the vehicle that would make it just 1% more enjoyable in any way. Truly any ideas you may have, please share them because this project is solely revolving around the end user (short of machine guns on the top to clear traffic ). I have full access to AutoCAD 3D modeling software / 3D printers at the university's design college (DAAP) so real world models will be created from your ideas as well as help from engineering students so any ideas that are difficult to develop are encouraged. Pictures and updates will be posted every step of the way if you'd like to follow along with what is being built!
As a last point, I will not be profiting off of this project in any way. This is solely for university research and for me to build my portfolio before applying to Lamborghini's internship program / to better understand how the brand can be furthered in the future.
Thanks for any help and ideas all of you may have!
- Greg