Celebrating 60 Years, Lamborghini reopens Museum for "The Future Began in 1963" Exhibit

“The Future Began in 1963” exhibition opens the company's 60th anniversary celebrations

Sant’Agata Bolognese, 20 January 2023 – The Automobili Lamborghini Museum officially reopens following a redesign and new layout, with the event marking the start of Lamborghini’s 60th anniversary celebrations in an important year for the Sant'Agata Bolognese company.

The museum has changed its name and been entirely remodeled, both in its modernized layout and design, and in its exhibits.  The newly-created exhibition “THE FUTURE BEGAN IN 1963”, retraces the most emblematic eras and representative moments that mark the history of Lamborghini's first 60 years. The narrative begins with the evolution of the brand and its products from 1963 to the present day, starting with founder Ferruccio Lamborghini. The 19 cars on display* are the heroes, telling the story of the brand and Lamborghini’s iconic technical and design heritage: innate principles that characterize the company's DNA.

"2023 will be a year full of original activities and developments, which opens with this new museum destination. We will celebrate our first sixty years through international events, initiatives and unexpected activities, which we will reveal during the year,” said Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini at the official opening of the museum. "We started from a challenge that Ferruccio Lamborghini took up at the beginning of the 1960s, which the company developed through pioneering and revolutionary ideas in the years that followed to write the history of the time and deliver innovations that have shaped the path of luxury super sports cars. Lamborghini always has and always will be a brand that never stops looking to the future."

The exhibition emphasizes the deliberately unconventional and revolutionary way in which each new model was born, capable of breaking the rules of each era and setting new benchmarks every time. All Lamborghini super sports cars encompass at least one disruptive idea that at first seemed outlandish but was adopted into automotive evolution, leading to the constant refinement of almost every aspect of a car.

The structure that houses the Museo Automobili Lamborghini is full of extraordinary history. It is part of the first nucleus of buildings for which, in 1963, Ferruccio Lamborghini laid the foundation stone of a company capable of creating an extraordinary history and becoming an authentic source of inspiration for future generations.

*List of cars on display, divided into three main themes:

Heritage: 350GT; Miura S; Espada; LP 400 Countach; Urraco; LM 002.

Contemporary: Diablo GT; Murciélago SV; Gallardo Performante Spyder; Huracán Performante; Aventador SVJ; Urus; GT3.

Few-off: Reventón; Sesto Elemento; Veneno; Centenario; Sián; Countach LPI 800-4.

Main topics covered, by year: 1963, Foundation; 1964, 350 GT; 1966, Miura; 1970, The factory expands; 1971, Countach; 1990, Diablo; 1993, the four-wheel drive; 1998, Audi; 2001, Murciélago; 2003, Gallardo; 2004, Centro Stile; 2011 Aventador; 2015 CO2-neutral plant; 2018 Urus; 2023 Direzione Cor Tauri Strategy.

BONUS IMAGES: 

Museum was great to see finally!

On 4/4/2023 at 2:00 PM, Smash Boy said:

Museum was great to see finally!

When did you go? Get any pictures? I love the media shots, but I'd rather see someone's personal photos. Gives a better authentic experience. 

On 4/20/2023 at 9:03 AM, Destructo said:

When did you go? Get any pictures? I love the media shots, but I'd rather see someone's personal photos. Gives a better authentic experience. 

I agree but love what they have done with the Museo and the layout. Flushed with cash so AL is spending it.

On 4/20/2023 at 9:03 AM, Destructo said:

When did you go? Get any pictures? I love the media shots, but I'd rather see someone's personal photos. Gives a better authentic experience. 

Sorry for late response here.....

I have some shots from the Revuelto event on the 29th of March I can upload here, but didn't take anything inside the museum unfortunately as it was late after the event. 

The media pics very much capture the cars they have in there, except possibly that Urraco on the main floor. 

On 4/26/2023 at 1:57 PM, Smash Boy said:

Sorry for late response here.....

I have some shots from the Revuelto event on the 29th of March I can upload here, but didn't take anything inside the museum unfortunately as it was late after the event. 

The media pics very much capture the cars they have in there, except possibly that Urraco on the main floor. 

Sounds like quite an experience. Very cool!