Lamborghini Urus - #Invincible

Captain, I gotta totally disagree with you on this one.

Having worked with corporate on a few things i have an idea of how they think and operate.

They are now grasping at straws. An SUV is completely out of their wheel house. As I stated before, an SUV must be usable and reliable, neither of which Lamborghini gets high marks in. Also it's sister company Bentley is coming out with a luxury SUV that will be its direct competitor. That's just dumb marketing right there.

 

But the fact is, their bread and butter car the Gallardo is old, out dated and new ones are sitting on dealer lots going for significant discounts. When you are a sports car company as Lamborghini bills themselves to be, you get your core cars correct before you go go off on a new venture. Audi does not give Lamborghini an open check book so money that is put into other endeavors is money that could be spent making their core cars successful.

 

Obviously there are problems with the Aventador by the amount of people not holding on to them for various reasons. Maybe a little R@D money to fix its nagging issues and install a proper up to date DSG might help. Then replace the Gallardo with a car that is close to a 458 rival. Once you have your two main cars sorted then you can go do an SUV.

 

 

Obviously I always bow down to experience and I am not disagreeing, there are some things wrong at Lambo, their school report is nodding to consistent under performing and things just not quite there. Aventador gear box as an example but then I can see their reasoning. I do think running an experimental twin clutch out of the box on a flagship is asking for trouble with so many other new components onboard - like you said to Roy about first gen cars. I do think that if they were to stick a dual clutch on the Aventador there would be inane nauseating bleating about Lambo being too Audified. Damned if you do, damned if you don't.

 

There there is my age old whinge about the monocoque chassis on the Aventador being a complete cell when fiscally speaking you would look at the route McLaren have opted.

 

With regards to the SUV being above Lambo though, Porsche were a sports car company, look what happened, more than likely the people on that project will be consulting on the Bentley (horror show) SUV and this and the release date is how many years off? I mean what Bentley know about SUVs? What luxury SUV is actually a proper capable off roader these days? I mean the Range Rover is a given but they are not reliable. The X6, not great off road so minus points on capable and it is just something missing on it. The Cayenne is probably the most capable then but how many go off road? They are all pumped up tarmac cruisers.

 

But as many problems as Lambo have with the Aventador look at how many McLarens are for sale in the UK. People are pissed off with the reliability and now they are getting pissed off with the values dropping off. See here. http://www.pistonheads.com/sales/list.asp?p=1&s=1130

 

I just wonder how Bentley got to turn things around and Lambo are dragging their heels.

 

http://news.bbc.co.uk/1/hi/business/7599681.stm

 

Then fast forward a few years

 

http://www.bbc.co.uk/news/business-16393679

I would love to see them succeed with a really great car. They just keep missing the target by a little and its holding them back. Bentley made their rebound for 2 reasons. VAG gave them a shit load of money and they hit a home run with the GT. It also helped that VAG turned the Le Mans car into a Bentely product giving it world wide exposure as well. (For note here, Lamborghini corporate would love to have VAG do the same with the Le Mans car and VAG just won't do it. Really a total bullshit deal for Lambo because it would be huge for them)

Lamborghini answers to Audi who answers to VAG. The Cayenne and the Panamera are a huge success. Having Lamborghini push the format to the next level in price and performance is a good idea. After all, they are using the Cayenne chassis and the Gallardo engine. Very inexpensive to make since you're the two most expensive parts are done and DOT certified already. I wish they varied more from the norm, that's all. It does not look like something more special then the rest.

 

Regarding the single clutch gearbox. No one complains that Pagani uses a single clutch. I spent the day with Horacio once. Brilliant man and the best car ever made IMO. I was ready to order. I fully intend to own one when they are legal in the USA. But, the single clutch is fine on the Zonda. No one says anything about that. Why is it bad if Lambo uses it? A lot of people have selective judgement. I don't care myself. I want the shifts to be felt. Modern Ferrari's are too boring in shifting for my liking. If the Lambo shifts as fast or faster, why is the single clutch a problem? I understand if someone doesn't like the feel of it, but Lambo's should be mental.

 

 

Just looks like a BMW X-whatever with different lights and mirrors.

 

Eeeks. Weak, for an alleged Lamborghini.

 

Gallardo engine, eh? I see a TT SUV coming soon....

Ok guys, again first place HERE!!!!

____________________________

 

Lamborghini Urus – The SUV super athlete

 

· Lamborghini presents SUV concept vehicle with extreme performance

 

· Unique, powerfully dynamic design, interior with carbon fiber innovations such as Forged Composite®

 

· Breathtaking dynamics thanks to 440 kW / 600 hp and lightweight design technology; best in class CO2 figure

among the competition

 

Beijing/Sant’#### Bolognese, April 22, 2012 - At the 2012 Beijing Motor

Show, Automobili Lamborghini presents the ultimate super athlete in the SUV

segment. With the Urus concept car, Lamborghini is completely redefining

dynamics and design in this category. The Urus combines unique design, a

fascinating interior and outstanding performance with versatility and

everyday usability.

Output of around 440 kW / 600 hp and Lamborghini’s excellent know-how in

the field of lightweight design technologies guarantee breathtaking dynamics.

At the same time, the Urus will offer the lowest CO2 figure of all comparable

vehicles. As an SUV concept with four generous seats, a versatile luggage

compartment, variable ground clearance and, of course, permanent all-wheel

drive, the Urus delivers unique driving fun with virtually no limitations. The

interior, too, matches the standards of this super athlete with innovative

materials featuring carbon fiber technology like the patented Forged

Composite®.

The luxury SUV segment is successful worldwide and promises continued

strong growth – a luxurious and powerful SUV is the most emotional way to

drive a four-door vehicle equipped to meet all the demands of everyday

mobility and yet enjoy refined driving fun. The Urus means that a

Lamborghini can now be used by a household as its primary car. This expands

the brand’s customer base enormously - appealing to families and to the

drivers of Lamborghini super sports cars who have thus far driven SUV

models from other brands. Target markets are primarily the USA, the United

Kingdom, Germany, Russia, the Middle East and China. The annual production

volume could conceivably be around 3,000 vehicles.

“The Urus is a very concrete idea for the future of Lamborghini – as a third

model line and as the perfect complement to our super sports cars,” says

Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs

stand for freedom and emotion. SUVs make up one of the most successful

market segments worldwide. The Urus is the most extreme interpretation of

the SUV idea; it is the Lamborghini of the SUVs.”

 

Heritage and Name

Permanent all-wheel drive is part of the Lamborghini DNA; but the brand

from Sant’#### Bolognese is also no stranger to the SUV segment -

Lamborghini founded the super-luxury SUV segment with the legendary

LM002. When it was unveiled in 1986, the LM002 was an absolutely

revolutionary vehicle. An automobile suitable for off-road driving with a

twelve-cylinder engine and 450 hp, a top speed of more than 210 km/h, a

luxurious interior and, above all, an absolutely stunning appearance – it was

utterly unthinkable at the time. The Lamborghini LM002 remained in

production until 1992. And, although barely more than 300 units were ever

built, the LM002 has secured its place in automotive history.

With the Urus, Lamborghini designers and engineers have created a new

icon in automotive history – that much is certain. As has long been the

tradition at Lamborghini, its name is derived once more from the world of

bulls – the Urus, also known as Aurochs, is one of the large, wild ancestors

of domestic cattle. Urus bulls could measure up to 1,8 meters at the

shoulder. The Spanish fighting bull, as bred for the past 500 years, is still

very close to the Urus in its appearance.

Concept and Technology

The Urus is the Lamborghini among SUVs. Its concept places design,

performance and driving fun firmly and uncompromisingly front and center

and redefines the benchmark for the competition. Yet it offers plenty of

space for four people and a generous amount of luggage or shopping. The

Urus is the Lamborghini for everyday use, for the family, for leisure

pursuits with friends.

Most importantly, however, it is a true Lamborghini. The Urus has a unique,

utterly unmistakable appearance. It looks powerful, but not bulky. It is

muscular and highly athletic, but also elegant. At a length of 4,99 meters, it

fits perfectly into the sporty SUV class. At a height of just 1,66 meters,

however, it is considerably lower than all its competitors. Together with its

width of 1,99 meters, the Lamborghini Urus boasts the perfect proportions

for the super athlete in the segment.

The key to its performance is primarily the drive – the heart of every

Lamborghini. The target has been set – expect around 440 kW / 600 hp.

Permanent all-wheel drive with traction control is, of course, a given.

One target is clearly defined – the Lamborghini Urus will beat all

comparable competitors when it comes to CO2 emissions. One important

prerequisite for this is low weight. The Urus will be considerably lighter

than its competitors, sticking firmly to the Lamborghini lightweight design

philosophy. The steps to achieve this include an intelligent material mix for

the structure and bodyshell and, for the first time, systematic lightweight

design in the interior, too. The consistent application of innovative carbon

fiber technologies is a given - Automobili Lamborghini possesses unique

know-how in this particular field.

Lightweight design is the decisive prerequisite not only for moderate fuel

consumption, but also for dynamics and handling. The Urus will set new

benchmarks here, too. A low center of gravity and a highly variable

bodyshell height are among the solutions. The Lamborghini SUV is also

notable for its innovative, adaptive aerodynamics. In combination with the

variable bodyshell height, the height-adjustable front spoiler facilitates a

good approach angle and excellent obstacle clearance. At its lowest setting,

however, it aids stability at high speeds. The form is, of course,

aerodynamically refined. At the upper edge of the rear windshield is a

deflector that diverts the airflow along the rear windshield and onto the

adjustable spoiler. In combination with the likewise adaptive rear spoiler,

the aerodynamic balance of the Lamborghini Urus can even be adjusted to

suit the prevailing driving conditions.

Design

Lamborghini design is unique. Every Lamborghini is an artwork of avantgarde

design, a technical sculpture in rapid movement. Every Lamborghini

is pure and minimalist - exhibiting a clear focus on what matters. The

Lamborghini Urus concept car adheres to this logic just as firmly as the

Aventador sports car. Extremely tight, razor-sharp lines define a precision

that is at the very forefront of automotive design. And the clean, taut,

finely executed surfaces show the exceptional degree of competence and

experience possessed by Lamborghini in design, construction and bodyshell

manufacturing. The result is a tremendously precise design language with a

strong technical appeal that is amazingly spirited and light in its expression.

It starts at the front, which already displays the clear family resemblance.

The strong three-dimensionality with sharp lines, a clear arrow form, large

air intakes left and right, the Y shape in the headlamps, the

aerodynamically refined function of the elements and the lines that run

from the hood over the roof to the rear of the vehicle – these

characteristics of the Lamborghini design language are all evident in the

Urus.

And yet every single detail has been reinterpreted – for example, the

headlamps now take on a horizontal, heptagonal form and feature full LED

technology consisting of two arrays each with three high-performance

LEDs. LED light guides lend the daytime running lights their characteristic

Y-shape, while the LED fog lamps are positioned beneath the huge air

intakes. Between them is the adaptive front spoiler. Characteristic for the

side view of the Urus is the narrow window surface that tapers sharply

toward the rear. Together with the highly dynamic roofline and the

extremely muscular rear wheel arch, they create a taut and powerfully

sporty look. The marked indent formed behind the front wheel arch by the

air intake breaks the side view to give it a surprising degree of lightness.

Substantial wheels are part of any Lamborghini, especially if it redefines

dynamics in the SUV segment – the all-new 24-inch wheels sport a doublespoke

design and are forged from matte-finish aluminum. Five carbon fiber

winglets optimize ventilation. The Urus is painted in a rich, lightly

shimmering red that offers the ideal contrast for the many bodyshell parts

made from carbon fiber reinforced polymer. A large proportion of the front

spoiler, the complete side sills and the mighty rear diffuser all clearly

display their carbon fiber origins. There are no conventional exterior

mirrors, instead small and aerodynamically optimized cameras monitor

traffic conditions behind the vehicle. These images are displayed via two

TFT screens placed in ergonomically perfect positions on the left and right

of the cockpit.

The rear end of the Urus is astonishingly round for a Lamborghini; it looks

powerful, but in no way bulky. The narrow rear lights featuring the Y

signature are connected by a black strip that adds emphasis to the car’s

breadth. The attention paid by Lamborghini designers to detail is evident

everywhere, even on the exhaust system. The four hexagonal end pipes are

carefully fitted into chrome surrounds.

Interior

The Lamborghini Urus completely redefines the term sporty within the SUV

segment, yet without restricting its everyday usability. This is particularly

evident in its interior – the driver and up to three passengers feel like they

are wearing a perfectly made-to-measure suit – carefully fitted, but

comfortable. Yet there can be no doubt that what we are dealing with here

is the ultimate sports car among SUVs. Virtually the complete interior is – in

keeping with the Lamborghini lightweight design strategy – finished in

carbon fiber reinforced polymer.

Automobili Lamborghini possesses a unique competence in the use of

carbon materials, and exhibits this innovative technology in the Urus

concept car. The center tunnel is particularly notable – an open, skeletal

carbon fiber structure made from Forged Composite®. It carries through

the entire interior and is only partially clad in leather-upholstered

cushioning. Single cushions also clad the four bucket seats. The seating

position is lower and flatter than in any other vehicle in the segment. Also

all four bucket seats are made from Forged Composite®.

The Lamborghini Urus concept car also features an extremely minimized

operating philosophy. Behind the steering wheel are only the shift paddles

for the dual-clutch transmission. All other functions such as indicators,

lights and windshield wipers are incorporated into either the multifunction

steering wheel or the center console. The driver is delivered information via

a freely programmable TFT screen behind the steering wheel. Secondary

functions like navigation, entertainment and climate control are operated

via a touchscreen on the center tunnel. A further touchscreen is available

for rear seat passengers.

"the perfect complement to our super sports cars,” says

Stephan Winkelmann, President and CEO of Automobili Lamborghini.

 

How is making an SUV in any way complementary to exotics and hypercars? What has Winkelmann been smoking? Also I sense this Dual Clutch business is going to be carried over to the Gallardo replacement...

Dear god that's hideous. Makes the FF look like a super model. And that takes some doing.

At a length of 4,99 meters, it

fits perfectly into the sporty SUV class. At a height of just 1,66 meters,

however, it is considerably lower than all its competitors. Together with its

width of 1,99 meters, the Lamborghini Urus boasts the perfect proportions

for the super athlete in the segment.

 

it's longer than the range rover sport (4783mm), so i think it will looks good in the real world

Here we go again....

What's the "Lamborghini S2 CF"?

 

S2 - ?

CF - Carbon Fibre?

Love the avatar RD.

 

I wish Lambo would stop with the concepts and teaser bullsh*t. With each variant, concept and one off they move down the ladder towards Lotus land. "we don't make cars we just think of them"

 

To me the company sounds like its running on fumes. All mouth and no pants.

 

 

 

 

 

 

Here we go again....

 

But as many problems as Lambo have with the Aventador look at how many McLarens are for sale in the UK. People are pissed off with the reliability and now they are getting pissed off with the values dropping off. See here. http://www.pistonheads.com/sales/list.asp?p=1&s=1130

 

I just wonder how Bentley got to turn things around and Lambo are dragging their heels.

 

http://news.bbc.co.uk/1/hi/business/7599681.stm

 

Then fast forward a few years

 

http://www.bbc.co.uk/news/business-16393679

 

Those 12C's don't really look that cheap to me. Most people still want over $300K for them with high miles, relatively speaking.

 

I think it's pretty obvious why Bentley was able to turn around so much easier with fresh models. It shares mass produced Audi underpinnings without shorter production cycles that were already in sync or close to. New models can come out closer to the rate of new Audi/VW models.

 

The Gallardo had to get in sync with the R8, and now they will see similar product life of 6-7 years. It was merely a transition period and I think you'll be nicely rewarded for your patience when the next Gallardo/R8 come out.

Looks great for an SUV, but horridly metrosexual for a Lamborghini. I don't have any problem with them diversifying their lineup, they had a pretty wide selection during their best period (and made the bulk of their money from a car billed as a limo), though I do wish this one was more badass. Badarse? Shrug.

 

The 3000 / year figure looks a bit optimistic to me though (especially if they bring the Bentley abortion to market). Anyone have any idea how many G55s Merc sells?

Love the avatar RD.

 

I wish Lambo would stop with the concepts and teaser bullsh*t. With each variant, concept and one off they move down the ladder towards Lotus land. "we don't make cars we just think of them"

 

To me the company sounds like its running on fumes. All mouth and no pants.

 

+1

 

What a fcuking joke this turned out to be, I wont even laugh, I will simply open up another bottle. This is crap/horseshit/dogshit/diarea.

+1

 

What a fcuking joke this turned out to be, I wont even laugh, I will simply open up another bottle. This is crap/horseshit/dogshit/diarea.

 

i'll join you bro...i'll join you...

 

I even finished another bottle while cooking...

I even finished another bottle while cooking...

 

 

^ nice... appetite for food is scarce here in colombia but i moved on to mojitos, turned the jacuzzi on and i'm just waiting for my colombian friends to arrive to start the party

 

 

 

fcuk the suv btw

 

 

TT V8? 2017?

I swear my X6 is cooler. Candyapplepaint!? Come on... V8 frikkin HYBRID?!

 

LOOOOOOL

 

Third bottle comming, problem is I have no hot girl "friends" in the jaccuzi...

 

 

I fail to see what is so wrong and so offensive about this car.

 

Many people on here are highly derogatory of the cars Lambo show off and very few of you remain consistent in your critic, if you don't believe me look at all of the threads relating to car shows.

No doubt it is a parts bin special under the skin but the styling is fantastic and easily the best looking off roader on the market today or planned for the next 10 years! Yes it has styling cues from elsewhere but we do not as yet have a point of reference for scale on it, once we do we will have a better idea on the presence this thing will have. We don't even know pricing on this yet.

 

I know I have knocked Lambo and the hierarchy, something somewhere with the Gallardo and its replacement something has gone wrong but with the introduction of the third model they must be throttling back production which is a good thing for dealers and buyers.

 

When you look at it as if you had an employee that took your number one selling product, stripped it down, slathered it in carbon with edgy styling said it cannot be driven on 90% of the worlds roads, called it the Sessto and then still sold a handful of them at a tidy profit, then they did it with the Aventador J and the Revention, would you be pissed off with them?

 

There are some things at Lambo that are wrong, but then are some things that are right and I think the Urus is one of them.*

 

*Caveat being if it is priced at less than $230K

 

 

I get what they have done, generic styling to blend in, and most likely a parts bin drivetrain for cheapness and reliability, but isn't that exactly what Lamborghini is NOT about? Even the old Espada had the big daddy V12 and the Estoque concept is still a level above the Urus, as huge sedans are just less feminine by their own definition imo.

 

I'm a fan of the Reventon, Sesto, and J. To me they all amplify the craziness and exclusivity of Lamborghini. A mass produced suv will dilute that craziness and exclusivity, just like no valet will give a Porshe poll position.

 

I do think there is room for a big powerful Lambo SUV but in this form it's a bit embarrassing.