In a video I recently watched of the crown prince of Abu Dhabi showing his car collection, he mentioned that he was in discussions with a few companies to build another one-off; if memory serves, he mentioned Lamborghini, Bugatti, McLaren who had all submitted competing proposals. It got me thinking about the direction of the higher end of the market and the long term desirability of such brands.
Up until the mid 2000's it seemed that a one-of-one was truly a once in a life time chance to own a piece of history. Today, it seems as though it's a (well received) marketing gimmick to push product out the door at a much higher margin. Unless the car is a one-of-one for a celebrity, I can't see why anyone would pay a huge price down the road to take it off the original owner's hands? For example, should Kris Singh ever decide to sell his "La Monza Lisa" Huayra, who's going to care that it's a one-of-one built for him over another well specc'd "regular" Huayra? Winkelmann (at Lamborghini and now Bugatti) and Pagani seem to be the leaders in this marketing technique of endless 'special' cars.
Long-term collectibility of these modern one-off's seem non existent (to me). While I'm sure they will hold their values well above the regular "run of the mill" supercars, I'm unsure if they would be worth it at bargain prices like we had for the 80's/90's cars during the 2007-2010 period.
Anyway, just a thought and hope others share theirs on the topic. Unsure what I'm not seeing that others are.