Are those really all of Alex's words? (Just kidding but I noticed porter edited the review. )
Anyway, I had the fortune of trying the Urus for a few days twice. The 1st time was in February right before a snow storm. In short, it does work in the snow and quite well in fact. The 2nd time was during the summer. Let's just say this vehicle can put some of the better-performance cars to shame with ease. At times, it almost felt like it was defying physics. How can a SUV have almost the same road-hugging characteristics of a high-performance sports car along with similar acceleration and almost as good the stopping power? Yes, this vehicle is worthy of the badge that has a charging bull. But therein lies the dilemma... It's styled like the current Lambo line-up (more on this later) but it shares the same chassis architecture with an Audi, a Porsche and a Bentley. Sit inside and the Audi-esque interior overwhelms you. And it has an engine that originated at Porsche. So just how authentic is this "Lamborghini"? While its performance was highly commendable, it certainly didn't feel very "Italian". It felt a lot more "clinical" like a German-made vehicle. That may not necessarily be a bad thing but it's just felt odd when it wears a charging-bull shield on its hood. And the interior really doesn't have anything to do with Italian styling or fancy leather-work either.
As to the styling, I saw the original concept IRL at the Lamborghini SpA during the Grande Giro in 2013. I was very fortunate to be selected as one of the special guests who was invited to a secret preview/critique event a coupe of years later to see the evolutionary styling of the vehicle. At that time, the vehicle evolved from the original red-coloured concept but it was also quite different looking from the Urus we are seeing today. It was compared to the Range Rover Sport, the Cayenne and the X6. The interior was also quite different and was more akin to that of the Huracan. After we were individually shown the vehicle, an one-on-one interview was conducted and we were asked a number of questions as well as to express our views freely. I cannot go into details but 4 different engines were listed for the Urus at that time. I am not sure if I like the Urus' final form. Yes, it certainly has the DNA of the modern Lambo's but a lot of it seemed superfluous. E.g. the front grill, IMO, is way too complicated. Squint your eyes a bit and you can see 4 BBQ forks! The vents on the front fenders do not serve any real purpose aside from adding the visuals. And the rear definitely has the same bloodline as an Audi. In fact, I think the Q8 actually looks prettier. I will admit that the creative styling is limited given that it needs to meet the criteria of a SUV. And this vehicle is caught in a bit of a styling evolution anomaly since it was originally a Perini design and Borkert had to pick up where Perini left off and finished the job. But I would respectfully disagree strongly with Borkert casting any relationship on the Urus with the LM002. This I can say without the slightest hesitation as I, like rhyno , am an owner of a LM002 as well. Nothing is similar between the two. Not any of the LM's styling, not any of its feel and not any of its character whatsoever! The LM002 and the Urus are two mutually exclusive vehicles, period. And if I have to pick only one, I think the choice is obvious but to be fair, their purposes are entirely different as well.
As a SUV, the Urus is likely the most versatile of the entire genre. Is it the best, that depends on your criteria. If you want opulence, there are several other makes that can easily top the Urus. If you want utilitarian, there are several other makes that serves that purpose at much lower costs. And if you want something almost as good but at lower costs, the Urus close cousins from Audi and Porsche would fill that gap nicely. So is the Urus in an odd position and being pointless then? Yes and no. For the yes part, the just afore-said sentences had answered that already. As to the no part, since when do practicality and rationality belong in the same sentence with the word Lamborghini? But this is categorically the most practical and most rational Lamborghini that has ever offered to the public. And by sheer statistics, the majority of Urus owners are entirely new to the brand. No one would part with that kind of money on a SUV if it is pointless and an oddball. So from a marketing point of view, the Urus is a success. It is, at least for the time being, in a class of its own and it has the performance to wear the charging-bull shield proudly. No problem if you don't like it, there are plenty who do and are ready to pay serious money for one. How long would this passion last and how much this would water-down this exotic car brand, only time can tell. Finally, would I get one? Well, never say never but I think I am still in the lukewarm stage as of now and it would likely take a lot more to convince me before I would actually pull the trigger. Not saying I don't like it. In fact, I think its mighty impressive. Just that I have yet to figure out where the Urus would belong and what purpose would it serves if I were to get one. And I am not entirely sure if I can call it a true Lamborghini.
(Oops... I think my review is actually longer than the "official review" above... )